While it’s true that Periscope is a great way to get a message out to the crowd or to distribute information, it’s also an awesome relationship building tool.
Your goal should be to build relationships. You do this with your project comment’s section, your social media, and website.
However, all great relationships are based on two-way person to person communication.
Here are a few ways to engage with your viewers throughout the duration of the broadcast:
- Give shoutouts. There’s no better feeling than hearing your name mentioned! Take a second to welcome people who are just joining the live stream or who left a comment.
- Survey your audience. Why not ask people to decide between two or three choices and participate by entering the choice into the comments section?
- Q&A and AMA (ask me anything). The easiest way to engage viewers is to give them some say as to the direction of the show. They could ask you questions or provide feedback on a particular point.
- Show tangibles. Show people where you’re broadcasting from. Show them an early prototype of your product. Flip the screen and give them a look at an exciting email from a manufacturer. This is the time to be transparent, authentic, and show people that you’re working hard on your product or campaign.
- And much more